About Us

Travel Leaders

Owned and operated by Goli's Avenues of travel

ABOUT US

Serving you proudly since 1949 . . .

Our team of professionals provide you
solutions for every aspect of your travel needs.

Welcome to Travel Leaders, owned and operated by Goli's Avenues of Travel. As your local travel experts, we're committed to helping you find the perfect trip, every time. Our company is a blend of leisure, groups & incentives and corporate travel, offering travel management services to corporations across the country ... both large and small.

Experience and Expertise – Our team of travel experts has many years of shared travel planning experience. We've been to every continent and have sailed aboard most of the cruise ships we recommend. Our agency is proud to provide specialists in various destinations and venues. As a result of our experience, expertise and caring, our clients entrust their travel to us - over and over again!

Owners - from left:
Rebecca Naugler, Kathy Davig

Our team of agents . . . Leisure Department and Corporate Department

As a result of our experience, expertise and caring, our clients entrust their travel to us - over and over again ...

It 's one of the reasons we have earned the distinction of being in the top 15 women-owned businesses (by sales) in the State of Wisconsin for the past several years. Our team of professionals provides solutions for every aspect of your travel needs! As your local travel experts, we're committed to helping you find the perfect trip, every time.

Our company is a blend of Leisure Travel and Corporate Travel (including Group & Incentive Travel.)

> Leisure Travel - whether you are looking for: a vacation package, cruise, multi-generational/family, group travel, girlfriend getaways, Destination Wedding, honeymoon, safari, experiential travel, spa, golf, or an exotic 'can- you-top-this?' type of travel - or others), you will travel better with Travel Leaders. Why? Because we have the expertise and connections needed to take the stress out of you trying to book it yourself; and, when you work with us, we add immeasurable value! Plus, chances are, we've been there as well and can provide personal insight. Looking for a specialist to a specific destination? We've got a long list of specialists and specialties, with agents who have been recognized for their outstanding achievements.
> Corporate Travel - with resources and capabilities that come with being an industry leader, we produce customized client solutions for each of our corporate accounts and offer the latest technologies for even the most discerning business traveler. Let us show you how an annual savings on your travel spend - and a return on investment can be achieved. Business owners - do you know where your travelers are? We do - we know how to take care of them and we know how to get them home! In addition, are you looking to provide a travel incentive to your employees? Contact us for great travel incentive ideas! As a result of our experience, expertise and caring, our clients entrust their travel to us - over and over again. It's one of the reasons we have earned the distinction of being in the top 15 women-owned businesses (by sales) in the State of Wisconsin for the past several years.

Our job doesn't end once your travel arrangements are made. We're here for you before, during and after your trip.
We welcome your questions about what to bring, what to expect, what to see and what to skip. After your trip, we'll call to follow up, ask what you liked and if there's anything we could have done to have made your trip even better. We measure our success by your satisfaction! Remember - without a Travel Agent, you're on your own - and when you travel with Travel Leaders, you definitely travel better!

Goli's Avenues of Travel (Travel Leaders in La Crosse) has been honored with Travel Leaders' National Franchise Organization's Highest Honor, the prestigious ''Golden Legacy Award'' for over 30 Years of Exceptional Service and Success. Owners Kathy Davig and Rebecca Naugler received their award during a special presentation at the 2016 Travel Leaders National Meeting taking place in New Orleans at the Hilton New Orleans Riverside. The Golden Legacy Award (given to only one agency in the USA per year) honors Travel Leaders Associates (franchisees) whose lifetime achievements best exemplify the franchise system's entrepreneurial spirit and highest quality standards. "The ladies have been trailblazing entrepreneurs, business owners, and travel experts," explained Roger E. Block, CTC; President of Travel Leaders Franchise Group. "On behalf of the hundreds of Travel Leaders franchise locations throughout the United States, I'm proud to salute their longevity and tremendous success, and I'm honored to congratulate them on receiving Travel Leaders' most prestigious honor." For more than three decades, the women have successfully guided their business through major travel industry changes while maintaining their focus on their clients, along with staff growth and development . By embracing training and travel specializations, their agency now boasts sales that are five times greater than in its early years and it has been among the Top 15 women-owned businesses in the state of Wisconsin (based on sales volume) for more than 10 years. At the 2017 Travel Leaders International Meeting, the ladies were recognized by an Agency of Excellence Award, which was bestowed on only 25 franchises, out of several hundred agencies.

Travel Leaders, Owned and Operated by Goli's Avenues of Travel, Ltd offers comprehensive travel planning services to individual clients, groups and corporations worldwide. In addition to providing high professional standards, Travel Leaders/Goli's Avenues of Travel, also maintains a steadfast commitment to the community investing in programs and people who make the greater La Crosse area not just a nice place to visit, but a great place to live.

- Story excerpts courtesy of Living in the Valley; storefront photo courtesy of La Crosse Tribune -

Rebecca Naugler
President, Travel Leaders/Goli's Avenues of Travel

Rebecca holds a Bachelor of Science degree ...

in Psychology and has worked professionally in the travel industry since 1972. She is also a graduate of the TWA Breech Academy and the University of Miami School of Continuing Education's CLIA Management Institute. Before moving to La Crosse, Wisconsin, Rebecca held positions in travel agencies in Green Bay, Stevens Point and Madison, Wisconsin. Rebecca has traveled extensively to many parts of the world and her passion for travel continues with new adventures each year. She is also responsible for the educational opportunities provided to her staff. Community involvement is important to Rebecca. She became a Rotarian in 1987, the first year women were admitted into Rotary, and eventually became president of her Rotary Club. She has served as president of many boards which include the YMCA, Advisory Board for the Women's Fund of the La Crosse Community Foundation, University of Wisconsin-La Crosse College of Business Administration, PEO chapter DC, Wisconsin, Family and Children’s Center and La Crosse area National Association of Women Business Owners (NAWBO). In addition, she has served on other boards of many organizations, to name a few: Greater La Crosse Area Chamber of Commerce, Riverland Area Girl Scouts, Salvation Army, Riverfront and Mississippi Valley Archaeological Center. Nationally, Rebecca is a member of Travel Leaders' Associate Leader's Management Forum

Kathy Davig

Vice President, Travel Leaders/Goli's Avenues of Travel

Kathy is a graduate of the University of Wisconsin-Eau Claire ...

with a Bachelor of Arts degree in Geography and German, began her travel agency career in Milwaukee in 1974. After joining the former Goli Travel Service (now Goli's Avenues of Travel) in 1975, she became a co-owner in 1984. Her current responsibilities include advertising and marketing for the agency, corporate account sales calls, plus escorting for select groups. During her many years in the travel industry, Kathy has been fortunate to travel to every continent except Antarctica and considers cruising, Alaska, Australia, Montana, French Polynesia, Hong Kong, Italy, London, Maui, New Zealand and the Tetons as her personal favorites. She has both sailed on and inspected dozens of cruise ships. Ask her about the 2007 'around the USA' adventure on Amtrak - 7900 miles & 29 states in 13 days! Community involvement includes membership in La Crosse Kiwanis since 1987... having served as club president and Board of Directors member. She's a past Board of Directors Member of the La Crosse Symphony Orchestra; a former Vision Board, Executive Board member and Worship Coordinator of English Lutheran and former Board member of the Greater La Crosse Area Chamber of Commerce. On a national level, Kathy is a former National Associate Advisory Board Member for Carlson Wagonlit Travel - Leisure Group as well as a current member of Travel Leaders' Associate Leader's Management Forum.

Thinking of planning your next vacation, but not sure where to go? Check out our SPECIALS PAGE for some great ideas, or our ready-made Group Departures!

What makes us special?

Expertise

We have the knowledge and experience to make your vacation dreams a reality.

Personal Service

We go above and beyond to ensure your vacation exceeds all your expectations.

Value

We save you time and money by cutting through the clutter to find the best value.

CUSTOMER TESTIMONIALS

CUSTOMIZED JUST FOR US
We knew a Caribbean cruise would be an amazing vacation, but this truly exceeded our expectations. Traveling with a son with special needs, we were really concerned about accessibility, but we were taken care of from the moment we landed in Miami throughout our entire cruise. The attention to detail was incredible, our agent really thought of absolutely everything so we never had to worry about a thing. Being able to relax and seeing our son smile was worth every penny.

—Karen S.

A BANG FOR OUR BUCK
If you’ve never used an agent before, I HIGHLY recommend starting now. We actually SAVED money and because our agent has VIP status with the cruise line, we ended up being upgraded to a suite on the opposite side of the ship so we had amazing views of the coast every single time we pulled into port. We should have been using an agent long ago. After sipping our coffee in our pajamas watching the sun rise over the Mediterranean from our veranda, we will never go back to booking on our own ever again.

—David J.

CRUISING SPAIN, FRANCE, ITALY & GREECE
My husband and I really wanted to do a Mediterranean cruise for our honeymoon, but we really had no idea where to start and researching options was so overwhelming. We had never used an agent before, but we will never go back to trying to plan our own vacations after this. Our agent knew the perfect cruise right away. She arranged a three-day tour in Barcelona before we departed on our cruise and it couldn’t have been more perfect. From sending us all our documents in advance to staff knowing our names as soon as we showed up, our agent made it all so easy.

—Christine B.

BUCKET LIST AFRICAN SAFARI
I can’t recommend our agent enough!! We just returned from a two-week safari in Africa. We visited three countries with ten different stops like Masai Mara National Reserve, Serengeti National Park and more. Considering all the planning that went into this trip for transfers and accommodations in each stop, our agent didn’t just pull it off, she made it a bucket list trip we will never forget. We couldn’t have done this without her and will definitely be using her again. We can’t wait to start planning our next trip!

—Rick H.

DREAM WEDDING IN MEXICO
I’ve always wanted to have a destination wedding, but I never thought it would be possible. Our agent made that dream a reality and we got married on a picturesque secluded beach in Riviera Maya with enough of our budget left over to plan a separate honeymoon. I was SO impressed with everything she did. Not only did our agent get a special rate for our family members to stay at the same resort, she also surprised us with a special sunset catamaran cruise as a wedding gift and even sent little gifts for the bridal party! All the personal touches made it really special.

—Amanda C.